Hygiene Rules in the Kitchen

Jan 15 2024 Published by admin under Uncategorized

Keeping the kitchen area clean and sanitary is not just the responsibility of a few staff, but everyone should be held accountable for it, from the General Manager of the establishment to the Head Chef to the dishwasher. Even the smallest breach in hygiene standards can cause a huge problem for the business, and hence strict adherence to the highest standards of cleanliness is vital.

Here are some general rules followed by kitchens all over the world, in order to ensure a clean and sanitary environment for preparing food.

Personal hygiene – One of the most important aspects of preventing contamination of food is to ensure that all staff handling any type of food adhere to strict personal hygiene rules. Since all types of microorganisms can be transferred from a person’s hands to the food they are preparing, it is imperative that staff members know the importance of always keeping their hands clean. For this, the management should provide soap or handwash in several areas of the kitchen, so that regular handwashing is promoted among the staff, such as before starting work, before performing a specific task, after ending a particular task, when switching stations, if they have touched any part of their body or any outside surface etc. After washing, hands should be dried using a clean towel, which is changed regularly. Hair can also contain microorganisms that can contaminate food, and hence highly absorbent chef hats should be provided for all staff, to prevent both sweat and hair from falling into food.

Clothing – Many contaminants can be transferred to food through the clothes a person wears, which is why when it comes to kitchen staff, standard uniforms are provided for them to change into when working, and no one is allowed to work wearing their normal outside clothes. Things such as dirt, dust, germs, fur and so much more can get attached to clothing when they are outside and then transfer into the food they are preparing. Hence kitchen staff should be provided with chef coats, pants, cook shirts, aprons, as well as chef hats in order to prevent contamination of food.

Food storage – Food should be stored in a proper manner in clearly marked containers, and it should be remembered that different types of food should be stored separately. For example, raw meat and cooked meat should never be stored together, and the same goes for raw meats and vegetables. Staff should ensure that containers have air tight lids, and that all food items stored should have the date purchased clearly marked on them. Food should be stored under specific temperatures suitable for each different item.

Defrosting – Sudden temperature changes can cause bacteria to form on food, and hence when defrosting food, it should be done in refrigerated cabinets so that the process is gradual.

Cross contamination – It is important to have clearly marked separate utensils for different types of food in order to prevent cross contamination, such as chopping boards, knives etc. One way this can be easily done in by color coding the equipment in the kitchen, so that everyone is aware of which item should be used with what types of food.

Freeze food – It is important that every commercial kitchen has blast chillers and blast freezers which are able to freeze food items rapidly ensuring that no bacteria form on them, especially soon after cooking. The ‘cook and chill’ method is used in many kitchens around the world.

Serving food – Once the food is prepared it should not be touched by hands since the food can get contaminated. Proper utensils should be used to plate the food and servers and waiters should be trained to serve food without touching it.

Cleaning – The entire kitchen and all equipment should be thoroughly cleaned and sanitized (especially oven and sinks) both before start of day and at end of day to ensure proper standards of hygiene. In addition, a weekly deep clean of the kitchen should be carried out by staff, and a deep cleaning of the kitchen by professional cleaners should be done at least once every six months.

Washing dishes – Washing dishes should be done in a proper manner, and an essential piece of equipment for any commercial kitchen is a dishwasher. Using the right detergents and cleaning fluids is vital to ensure there is no transfer of bacteria from food scraps.

As mentioned earlier, it is every staff member’s responsibility to ensure a clean and hygienic environment for food preparation if they want to see success in their business, and hence proper training should be given to all staff with regard to standards of cleanliness and hygiene, as well as cleaning methods and techniques. Simply providing staff with chef coats and chef hats and other uniforms is not enough to ensure a high standard of cleanliness, but every other aspect of it should be fulfilled as well. This is what creates an exceptional dining experience for customers.

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What Are the Busiest Periods in the Restaurant Business?

Jan 15 2024 Published by admin under Uncategorized

However, there are certain times of the year and definitely certain times of the day that are much busier for kitchen staff than other times. These of course can vary depending on where you are located and what type of restaurant you run, but in general there are specific periods when most restaurants and hotels get really busy with an overflow of customers. Usually in the hospitality industry and specifically the restaurant business, the period from April to August and November to January 1st are some of the busiest periods of the year.

The months from April to August are usually busy because this is when the weather is fabulous and everyone wants to be out and about. In addition, these are months that many tourists visit as well, hence the crowds can become larger, making restaurants busy throughout the day. For those establishments located in other areas, the busy months may vary, for example those located near a ski resort will be busy during the winter months and not so much during other months of the year. The fact is that whether it is peak season or not, a restaurant can’t close down just because they don’t have busy days. As a solution for this many restaurants create seasonal menus, which are far different and contain different types of food fit for each season, and also try to earn revenue by creating take out or delivery during the slower periods.

Some of the slower days in the restaurant business are during Thanksgiving and Christmas, since most people have their celebrations centered around family and home. Although we may usually think that Christmas is a busy time of the year, it is not, because people prepare their festive feasts at home to invite close family and friends.

If you consider the weekly routine for a restaurant, some of the slowest days are Mondays and Tuesdays, and this is one of the reasons that most restaurants who are open throughout the weekend are usually closed on Mondays. Some of the busiest days of the week are Friday through Sunday, which is when people tend to go out after a hard week of work or study to enjoy and relax. These are the days when the kitchen staff roll up the sleeves of their cook shirts, put on their chef shoes and prepare for long days and nights.

Of course, around the world, there are certain days that are very busy for restaurants and hotels, since these festivities call for a night out of celebration with either family or friends. These are the days when it is almost impossible to get a restaurant reservation at the last minute, and bookings are made well in advance. Usually, restaurants also create special menus during these times to cater to the specific festivity and to tempt in the customers into their establishment. Competition is high of course during these times, with everyone trying to best the other in terms of what they offer, the ambiance, food choices etc. These are:

Mother’s Day and Father’s Day – Many people bring in their parents on Mother’s Day and Father’s Day making these days relatively busier than the normal work day for restaurant.
Valentine’s Day – Valentine’s Day is another one of those holidays where you won’t be able to get a table at a restaurant if you decided to do something at the last moment. With so many people making special arrangements for their loved ones and partners, restaurants are bombarded with special requests. The businesses themselves go out of their way to arrange something extra special for their patrons such as roses and chocolates for the ladies, and even make available special expensive wines and champagnes on this day.
Easter – Easter brunch is a very popular meal out for families and can be considered a busy time for most restaurants and hotels.
New Year’s Eve – This must be the busiest day of the year for any restaurant or hotel, and people make bookings for tables weeks before the date. Many establishments have special parties organized for which they sell tickets at rates that are usually higher than normal, and kitchen staff can expect to be working all day and night during this holiday.

Whatever the holiday it is, you can bet that no one from the kitchen department will be celebrating it with their loved ones, as they understand their responsibilities to their job mean making such sacrifices. Unlike in other vocations Chefs and kitchen staff need to be available during these busy holidays to make your day and my day so much more enjoyable and better. They will simply put on their cook shirts and shoes, their chef coats and hats and get on with their job.

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Where to find the best quality custom packaging boxes

Jan 15 2024 Published by admin under Uncategorized

No matter how small or big your business is, you know the importance and value of adequately designed packaging boxes. Custom packaging boxes can make a significant impact on the customers. Customers of all ages and genders will be attracted to these designs. It doesn’t matter if you’re selling products online or offline; to impress your customers, your product should be professionally packed. The packaging boxes are the first thing customers see when they buy products.

The best packaging will keep your products safe and secure while travelling long distances. Your potential customers will not pay for the attractive retail boxes that are available. If the product is not attractive to them, they won’t be interested in it again. They may not even consider the product next time, regardless of its benefits.

Use full-colour folding boxes to present a stunning image of your products. You should also pack the products in these boxes. You can have the boxes printed in full colour with your company logo, images of the products, specifications, and a description of the product. This will increase the number of potential customers. You will receive more customers because of this. These die-cut boxes feature particular partitions which allow you to keep your product intact.

A wide range of boxes is available, making it simple to pack various products. You can fold the boxes and store them in the store. You can find many packaging boxes online, and you can easily order them. Numerous online printing companies provide high-quality custom packaging boxes printing. While there are many printing companies out there, only a few offer the best quality printing services.

Business people demand packaging that is strong and rigid. But they forget to consider the design aspect of these boxes. The boxes will look more attractive the better the design.

Pattern Designs

A business that specializes in pattern design can reap incredible benefits. These patterns are easy to create but still have an appealing appeal. You can add stunning striping to the background of your tool packaging. Design the background of the tool packaging with brilliant striping and creative colour schemes.

Add to the Product

The packaging design should complement the product. Begin with the most straightforward designs like plain, unbranded packaging. A few additional features can be added, such as an object placed in the corner. Transparent packaging options make it easy to show your product correctly and encourage customers to try it. Your designs should be magical to help you sell your product better.

Marble Texture

The simple design of packaging boxes is not what you want. So why not surprise others with a trendy marble texture? You can have them in any size, colour or size. However, the most important thing about it is the cast-spelling look.

Be Bright

Brightening up your business is sometimes the best thing. Bright colours are guaranteed to have a catchy and captivating appeal. You can design the entire product in bright colours or use the bright alphabet.

Playful:

A unique and fascinating way to design packaging boxes is by playing with them. How does it work? It’s easy! Playfulness is vital when designing packaging as it allows the product to shine in its entirety. For example, the mango packaging boxes for berries should have the mango colour on the packaging. For such products, use bright colours!

Be bold

Customers also love bold design. It’s the use of multiple colours in packaging boxes to create patterns. This gives packagings a unique and appealing look.

Break the mould

If your business includes a product that many businesses are selling, you need to go bold. To create stunning packaging boxes, you must be innovative. Not following the flow will not result in satisfactory outcomes.

Stylization is a good idea:

For a refreshing, new look on your boxes, you can incorporate it into them. It is worth considering changing the design of your packaging boxes. You can transform your illustrations or graphics into reality. For example, you can create amazing graphics of your head and hair. By drawing hair floating over the background, you can create the concept. The pattern may not initially give an idea of the concept, but a closer look at the packaging will show the concept’s depth.

Wabs Print and Packaging is an online printing business in the UK that offers the highest quality printing services at affordable rates to all its customers. Online printing at low prices, free shipping and proofreading, and the best quality are just a few of the many benefits we offer. Visit our website to find out the best online die cutting boxes printing. It doesn’t matter what product you sell; beautiful retail boxes can make all the difference in your customers choosing your products.

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How to Present a Treasurer’s Report

Jun 30 2023 Published by admin under Uncategorized

Not that your reports aren’t important; in fact, they’re vital to your organisation’s financial health. The point we want to make is that you don’t need to stress about presenting a report. If you’re a new treasurer or feeling a touch nervous, you can note your key points on paper first. But as you grow in confidence and knowledge, you’ll find it easy to glance over your accounts and deliver succinct, yet relevant, information off the cuff.

Of course, using accounting software helps. The right software automatically generates the figures you need in the Treasurer’s Report format, so you don’t have to write up any financial statements. What’s more, these figures stand alone, so you can simply hand them to your secretary to file when you’ve finished presenting your report. However, if you don’t have appropriate software, you will need to prepare financial statements based on the information in this article.

Whatever accounting method you use, the structure of the ideal treasurer’s report is the same:

You start with a summary
Continue with an overview of your organisation’s income and expenses
Expand the overview by providing more detailed financial information for specific activities and areas of operation
Finish with housekeeping matters.
Summary

Kick-off with a brief summary of your accounts, including important matters for the committee’s attention and your opinion on your current financial position. These might include:

• Unexpected income or expenses

• Overdue money owed to your organisation

• Financial issues, such as poor cashflow or relying too much on credit and savings

• Updates on legal requirements, such as GST.

Category Report

Also known as a Cash Report, this is a summary of the income and expenses from your main bank account year to date. Start with the total amount earned and spent. Then break this down by category, comparing each one against your budget (the right software automatically generates this comparison for you).

For example, your organisation’s income might have been $3,500 for the month. Of this, $3,000 came from grants, which you anticipated in your budget. The other $500 came from events, which you had budgeted to earn twice as much.

Meanwhile, your expenses for the month might have been $1,150. Of this $150 was spent on the events, which was $100 less than expected. At $1,000, your operating expenses were your main cost, which matches your budget forecast.

Other Bank Accounts

If your organisation has other bank accounts, you need to briefly outline balances and transactions. For example, your savings account might contain $416 and have earned $3 interest this month. If there is a lot of activity in those accounts they may also require a detailed report.

Petty Cash

Note how much petty cash was spent for the month and on which major items. This is a good time to have the other signatories in your committee sign a cash cheque for the total amount of the receipts presented to top your petty cash float back up to the original amount.

Events

This is where you go into more detail about individual events – whether for fundraising or other purposes – drawing attention to both income and expenses. As with your Category Report, you need to compare these figures against your budget (again, the right treasurer software automatically generates this comparison for you). For instance, a sausage sizzle may have earned $200 and cost $50, which was in keeping with the amount you budgeted. In contrast, your annual Christmas party might have earned nothing, but cost $1,000. This loss is not necessarily a bad thing – you may have planned for the party to be a purely social event and anticipated a loss.

Member Fees

As with above, this is your opportunity to go into more detail about income gained from member fees. If relevant, note which groups, or sections, of your organisation this came from. For example, your junior members may have contributed $2,000, or 60%, of your membership fees for the month.

It is also helpful to provide information on:

• The percentage of expected fees that have been received so far this year

• Overdue fees received from previous years

• Fees received in advance for next year.

Cheques for Ratification

Draw your committee’s attention to cheques that need to be ratified. Essentially, this is about confirming that money has been spent on goods or services that your committee has previously approved.

And That’s It!

Assuming it’s fine, your committee will approve your report by moving and seconding that it be accepted as accurate. If there’s a problem, they’ll probably accept it on the condition you make any required amendments and resubmit your financial statements for filing.

Wait… a Few More Tips

Hold the committee’s attention – aim for a report that is comprehensive, yet concise and easy-to-understand.
Avoid using jargon – your committee members may not have strong accounting skills, so deliver your report in simple, everyday language.
Add real value to your report by analysing the financial information you have at hand. For example, how could trends or patterns be applied to future strategic planning? And what can you learn from an unsuccessful fundraising activity?
Always sign and date your report.
Circulate copies of your report well before your monthly meeting to give committee members time to read and digest the information.

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The 2 Greatest Presents to Give to Children

Jun 30 2023 Published by admin under Uncategorized

Everybody start life as a child, and as a child we demand certain things. We want love and attention, somewhere to eat, sleep and feel safe and once or twice, or in fact, as often as possible, the odd present. There is a remarkable consistency in the type of presents children ask for as they pass through different age groups. Girls will at some point ask for a pony and will eventually want clothes and make-up, while boys will predictably go through a phase of asking for a football and eventually may well want a season ticket for their favourite team. But what are the most popular present’s kids have always asked for since the end of World War 2?

Bike

One of the most common things every child will want at some stage in their childhood is a bike. Both boys and girls will either see one of their peers or siblings with a bike or see someone older whizzing around on two wheels and immediately ask for one. The exciting thing about a bike is that it gives you a freedom that you wouldn’t have on foot. With a bike you can cross long distances, race your friends, jump over things, and start looking cool. Children like being outside and have a lot of energy so the bike has been a popular gift ever since they became affordable to the masses. The only down side is that they are hard to wrap! Keep in mind that kids bike helmets are also an essential buy. Although you can spend lots on a bike there are also many cheap kids bikes for sale. Striking that right balance of spending the right amount of money on a bike that might perhaps last a few years is a tough choice, but as with all things, you get what you pay for!

Puppy

A major headache has formed in the back of every parent whose child has come home from school or from a friend’s house, or just watched ’101 Dalmations’ for the first time and asked for a puppy. How much will this cost? How are we going to look after it? What if it goes to the loo everywhere? What if it runs away? What if it dies? All these worries will have jumped into parents confronted with a wide eyed son or daughter pleading with every bone in their body. The cost and the hassle will pale into insignificance when you experience life with a dog. The joy and happiness brought into a family by a life of dog ownership, especially when they are properly looked after, means that a puppy is amongst the best gifts for children. Whatever your situation; if you are a kid, or you have a kid or you have just grown out of being a kid, you will know that either one of these gifts will or would have made your childhood exponentially better.

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Present SEO to Satisfy Logic Search

Jun 30 2023 Published by admin under Uncategorized

Search Engine Optimization (SEO)
I have gone through search engine results so many times and I believe that internet users should also be protected to get reliable information from the search engine result lists. Some of the main source ingredients of the present SEO results are the tags: Titles, Keywords, Descriptions and Contents.

Search engine result lists are originating from the data records available in the internet websites’ databases. However these are human made wherein the search engine spiders can also be subjected to confusions. An internet user may be a victim of internet malpractices by getting needed information from search engine result lists, unaware of the objectives of the websites therein.

Logic Search
The creation of the world started with logic ideas. It was perfectly planned wherein the living creatures can search, work and obtain what they need. Every living generation are being provided with new talents, ideas and discoveries to supply their needs. Logic is the effect that will happen after an action is being done. It can give expanded information results. It is like the numbers 1 to 9 and 0 that are in the database but it could produce numerous values that are not in the database.

Every idea and discovery, old or new, have own logic base. It covers the past, present and the future, visible and invisible, which are the reasons why the present Search Engines could not cope to the same level as the Logic Search.

Logic Search can identify if the website is created honestly or not. It can segregate advertised products and services that are fake or not. It can detect deceiving ideas. Also it can give result lists in groups as required by internet users. These information may have legal controversies.

I am not an expert. These are just my ideas as a newbie in SEO. Hoping that I did not offend anyone.

Mixed Ideas
Our Creator also provided us opposing ideas to arrive at the best known solution. Because nobody is perfect in this world, living creatures are gifted with different talents for changes, developments, requirements, discoveries and production of daily necessities.

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Christmas Theatre and Panto Tickets – A Great Present For the Whole Family

Jun 30 2023 Published by admin under Uncategorized

Performed in venues across the United Kingdom all through the festive season and beyond, Pantomimes are a British form of amusement. A trip to the panto is as much a part of Christmas as decorating the tree and giving gifts. Do you start to think of Pantomime Dames, Cows and Horses the minute the tinsel hits the shops? Maybe you just love to go to the theatre. Whether you go for the awful jokes or to see your favourite television personalities, you will find a pantomime in your area to go to during the festive season. Originally silent productions, the panto are a mix of folk tales, fairy stories and much loved cartoons which encourage audience participation. The audience gets very involved in the performance with loads of hissing and booing of the baddie and cheering for the hero. Some pantomimes include a song for the audience to join in with and some ask children up on stage to speak to one of the performers. Now-a-days, pantos are really great family entertainments and comedians, pop stars, TV celebrities and sports people often take part in them.

If you are not from the UK, then you might not be familiar with the concept of Panto so we will endeavor to describe it in a nutshell. Just a brief explanation of the plot: The young woman dressed as a young man who is the son of a man dressed as a woman, will win the other girl (dressed as a girl), with the help of a person dressed in an animal skin. Try explaining that to a German, American or someone from the Far East. No matter if the show is set in China, the Never-Never-Land or the City of London it will contain all the elements regarded as essential to a pantomime. Audience involvement is as an important part of English panto custom, as anything I have previously mentioned. And even the most staid members of the audience, suddenly become unrestrained in their enthusiasm to participate. The audience are encouraged to boo the bad character at any time he enters, argue with the Dame, and tip off the Principal Boy when the bad character is behind them, by shouting out “He’s behind you!”

You’ll be able to locate websites providing particulars of all the best Pantomime theatre shows in the United Kingdom. Pantos present Christmas entertainment for all the family. Christmas theatre shows take place in many venues all through the festive period. If you are searching for a pantomime near you, then you’re sure to find something suitable. Just find a Panto show listed in your area and buy tickets on the internet. There are websites that will provide you with details of panto theatres in towns near you with particulars of show times, dates, venue seating, ticket prices and other venue information. There are lots of Panto shows to choose from but some of the most common include Cinderella, Jack and the Beanstalk, Dick Whittington, Aladdin, as well as Snow White and the Seven Dwarfs. Perhaps think about Pantomime tickets as a Christmas present idea for the whole family? Pantomime productions are always a fun family trip and pantomime tickets make an ideal Christmas present for any family.

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Why Are Promotional Pens the Most Presentable Items?

Jun 30 2023 Published by admin under Uncategorized

Pens are our prodigy and our pride. They reveal our attitude, personality as well as our background and status. We say we use pens for writing but it is more than this, it is also about status we enjoy in the society. Men carry their pens in their pockets not just for any writing purpose but also to catch the attention of the people who matter the most and to show their importance. With pen, he feels proud of himself, as well as a sense of integrity.

Pens also make the best gifts bringing in versatility, enjoyment and fun of working. These small pieces of enduring creation come in so many colors and designs that it becomes very difficult to choose especially when it comes to the corporate gifts. Corporate houses make use of the pens to catch the attention of their clients and to add flavor to their promotional purposes. They come in any budget you want- get your color, style and design and have your company’s logo printed on the same, and get your business going. There are many online companies that cater to only manufacturing of the promotional pens and they are so cheap and beautiful and elegant in looks that you would not hesitate to go ahead and buy the same.

Studies have revealed the fact that among the top ten merchandised products, the promotion pens come at the topmost in the list. You can very well imagine how much popular they are all over the world. The promotional pens are the best bet as they also carry the emotional appeal with them. For many, some pens are lucky charms as they become the signs of their success. Whatever may be, they would never discard that particular pen from their life. Obviously true! Promotional pens have also proved to be lucky charm for the corporate houses as by presenting these pens to their clients and business counterparts and associates, they could attract them towards their virtualised propositions.

Pens have that magnetism that could attract any one to them. Whatever technological development has occurred and people are using the internet and mobile phones for their business yet pens still retain their appeal and attitude. Moreover, their look is getting more revolutionized and trendy as the time is changing. Many people also change the pens as they change their clothes for the latest fashion. Particularly wooden pens, very elegant to look at and beautiful, are considered to be the best gift item. What is more, there are pens made of glass too. Just imagine when they would be used as a promotional item, how many clients they would attract. No doubt many more.

There is no doubt about the fact that promotional pens leave the incredible mark of your company in the minds of the clients becoming the best means of advertisement. During the period of recession too, pens became the most affordable means companies could rely on for the advertisement purpose. They were used in the past, are being used in the present and would be used in the future too as the best and most presentable gifts for commercial as well as personal purpose.

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Many Times It’s the Presentation That Makes the Sale

Jun 14 2023 Published by admin under Uncategorized

Receiving a gift is one of those times that you truly feel special. You can hardly wait to rip open the wrapping and uncover the treasure inside. Sometimes we are overwhelmed by the gift and other times, somewhat underwhelmed depending on what you were expecting. One thing that stays constant however is the presentation of the gift in the first place. If it was wrapped you knew someone took the time to conceal the item and add some fun to the festivity, if unwrapped, there is a slight hesitancy of what could be inside. Unless, for women that unwrapped box is a “Robin’s Egg Blue” with a small white ribbon. For the uninformed men out there this is the distinctive packaging from Tiffany’s. Think presentation means something now? Buy an empty Tiffany’s box online and place something other than Tiffany jewelry in there and see what happens…

Like Tiffany’s, many upscale department stores use a similar approach by utilizing much heavier wrapping paper and their own designer boxes. Jewelry comes in crushed velvet boxes for a reason, who wants to receive a ring or bracelet in a plastic bag? If you think about it, you can remember the last time you received a gift wrapped in heavier paper or presented to you in a unique fashion? You expected more and usually were rewarded for those expectations. All of these examples lead back to our title – Many Times it’s the Presentation that Makes the Sale.

Presentation is probably one of the most over looked facets in the marketing world. When it comes to delivering the product a lot of work goes into the packaging: design, color, shape, functionality, etc. This is great for when the product is sold but what about the initial contact with the prospect, many times weeks or months before the product is even ready for sale? What about the beginning of the overall sales cycle when you are introducing your company as a viable source for your prospect to turn to for their needs? Brochures, folders, web content and white pages provide much needed information but what impact do they make on the recipient, no matter how carefully they are prepared or colorful to the eye. In the recipients mind these are only words chosen to represent your product or service, nothing memorable to take away.

Right now you are probably asking “if the packaging the product comes in and the brochures and web information are not part of the presentation – what is?” To get to that let’s look at what is pretty common knowledge when it comes to first time meetings. They say that the average person gathers their first impression about someone in the first three to ten seconds that they meet. How much can the average person read in three to ten seconds? Sure they see the colors and design but they get things like this everyday in the mail that they never read. How can you really pull them in?

Promotional products have always had a stigma to them, often called “Chotchkies, Trinkets & Trash and just plain Giveaways” and in the context that most businesses use them these titles are rightly earned. However, if used correctly and given in a manner that they should be used, many of these items can become the key to anchoring your name and that of your product and service to the minds of your prospects and clients.

Just to give a product away with your company name on it means little to the recipient, those that see the product in use will see your company name but gather little information, if any, beyond that.

Let’s look at another scenario. Mr. or Ms. Prospect is attending a trade show where you have a booth and are handing out the holy grail of promo heaven – a t-shirt with your logo on it. Mr. /Ms. Prospect stand patiently in line to get their badge scanned. A line that is most pleasing to the marketing director, as people are coming to the booth. Mr./Ms. Prospect have their badge scanned, using political correctness, ask to have information sent to them, grab the loot and stuff it into their bag and are off to find their next treasure. Upon returning home they pull the shirt from their bag and stick it in the laundry to be done later. A few days or weeks go by and they pull out the shirt they so gallantly waited for and triumphantly wear it to the gym. If they wear it regularly the company logo will be viewed almost 60,000 times in a single year, a marketing coup. What about Mr. /Ms. Prospect, they do not see the logo that often, what did it do to help them purchase your product? How were they really affected by the free giveaway?

Now scenario two is set up in a similar way, Mr. /Ms. Prospect wait patiently to get their badge scanned, request info and place the shirt into their bag, etc. Only this time your marketing team has attached an “anchor card” to the shirt label. A simple card that reminds Mr. /Ms. Prospect of the product or service you were at the show promoting. Nothing too wordy, a mention of the product name and three or four bullet points of the things it does best and on the other side a memorable tie in to the show or the product name. Now Mr. /Ms. Prospect return home pull the shirt out of their bag and toss it… wait, what is this attached to the shirt? Can’t wash it with this card attached. Enterprise Content Manager… yeah saw that demo at the show; let me keep this as a reminder to follow up. SPLASH! The anchor has been dropped and they still wear the shirt and give you 60,000 logo views. Big difference between scenario one and two and scenario two cost you far less than a load of laundry to add. Scenario two could have even been carried out further by adding a call to action to the tag to visit your web site to sign in and see if they won a prize. Anchor aweigh.

The same scenario can be carried out with virtually anything you present to clients and prospects as a gift, a simple reminder of why you are there and what you can do for them. Warming up the dreaded cold call is another opportunity to let presentation set the stage for a successful reason to meet. Presenting a thought provoking package with a value added gift and message inside will go much farther than a blind call and rambling on about what you do and why you are the best. Ask a question on the outside of the box and then simply answer it on the inside with the inclusion of an item that ties into your offering. Remember the three to ten second rule; this is where first impressions are made. The packaging and presentation get you in the door; the included gift merely greases the wheels of progression. With thousands of products to carry your logo and brand, choosing one that anchor’s your message and presents the most thought provoking reaction is key to the outcome of your marketing and sales actions. Presentation makes the target a prospect and helps sales capture a new customer. When you meet the parents of your prospective mate or partner you look your best – should business courting be any different?

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Negative Effects Or Simply Entertainment – The Present Time Movies

Jun 13 2023 Published by admin under Uncategorized

Movies in the present time are generally considered as one of the most entertaining media and there are millions of people around the globe who spend 3-4 hours on weekends with their family and friends getting entertained at their homes, theatres or internet. Even if these are considered as being stress buster, still for your kids, too much of movies can always have negative effects as it overloads your brain with images and thoughts. The fact is that movies have the power to manifest all its ill effects on our minds, but these can be controlled by implementing a few changes. The first and the foremost ill effect is that it has the tendency to eat up too many hours from your daily routine.

If your time is precious, then it is important that you need to spend it performing the right task. In case you are having work to accomplish then it is never advisable to quit your work for some of your favorite movies. There are also times when you need to understand that watching movies should never be your first priority. In case you are having little free time from your busy schedule, then it is best to try and spend it with your family and friends, rather than watching movies alone. There are people, who prefer watching movies for long hours of the day, and this is the considered as its ill effects.

Besides simply watching movies, it is also important that you get indulged in other activities along with your family and friends. You also have to ensure that your kids are just not exposed early to unsupervised movies, as this act might in fact also affect the development of their brain. There are also a number of studies that have proved that watching movies for long hours can create different types of attention deficit disorders.

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